For over a decade, Superbalist has been delivering top brands and the latest fashion to South Africans, empowering them to discover and express their unique style. As the business evolved from a youth culture challenger brand to a market leader in fashion, beauty, and home & living, the brand’s identity to reflect this broader offering. Working closely with the in-house team, we refreshed the brand’s identity with a simplified, distinctive wordmark and redefined the business's mission as a modern shopping destination, providing customers with everything they need to live superb.