StoneX Stadium, redefined beyond match day. More than a venue, a flexible destination built to host everything from sport to culture, conferences to weddings. Inspired by the stadium’s panelled façade, we created a modern, dynamic system designed to flex across every touchpoint. Bold. Controlled. Built to move. A sharper identity for London’s gateway venue.

StoneX Stadium, redefined beyond match day. More than a venue, a flexible destination built to host everything from sport to culture, conferences to weddings. Inspired by the stadium’s panelled façade, we created a modern, dynamic system designed to flex across every touchpoint. Bold. Controlled. Built to move. A sharper identity for London’s gateway venue.

As The Athlete’s Foot stepped into a new chapter, the brand needed more than a visual update. The challenge was to protect its performance credibility while owning the space where sport, style and belonging collide. From specialist retailer to cultural running hub, TAF now connects runners through culture, curation and community. A refined new identity for The Athlete’s Foot.