At the core of Plato lies the desire to foster communities, offering a haven where people can bond over an extraordinary cup of coffee. With over 58 stores nationwide, these communities range from fashionistas in Ferndale and engineers in Secunda to Range Rover drivers in Rustenburg and students in Stellenbosch. As diverse as Plato's customers are, they all share a common appreciation for exceptional coffee and good conversation. Founder Stephan Bredell brought us in to help tell this story across every brand touchpoint. Working closely with lead designer, Thomas Pepler, we crafted a clear, friendly, and engaging brand voice, along with a refreshed visual and packaging system designed to grow with Plato. So, make sure to pop into your closest Plato for a cup of pick-me-up.