At the core of Plato lies the desire to foster communities, offering a haven where people can bond over an extraordinary cup of coffee. With over 58 stores nationwide, these communities range from fashionistas in Ferndale and engineers in Secunda to Range Rover drivers in Rustenburg and students in Stellenbosch. As diverse as Plato's customers are, they all share a common appreciation for exceptional coffee and good conversation. Founder Stephan Bredell brought us in to help tell this story across every brand touchpoint. Working closely with lead designer, Thomas Pepler, we crafted a clear, friendly, and engaging brand voice, along with a refreshed visual and packaging system designed to grow with Plato. So, make sure to pop into your closest Plato for a cup of pick-me-up.

RelyComply is a highly adaptable and flexible platform designed to combat financial crime. It provides comprehensive KYC and AML solutions for top-tier banks, insurers, financial services companies, and innovative fintechs. Working closely with the founders and the brand team, we revitalised the brand identity, focusing on giving their cutting-edge platform a dynamic symbol full of possibilities. Through clean typography, bold colour choices, and a distinctly human tone of voice, we advanced the brand and disrupted industry norms.

For over a decade, Superbalist has been delivering top brands and the latest fashion to South Africans, empowering them to discover and express their unique style. As the business evolved from a youth culture challenger brand to a market leader in fashion, beauty, and home & living, the brand’s identity to reflect this broader offering. Working closely with the in-house team, we refreshed the brand’s identity with a simplified, distinctive wordmark and redefined the business's mission as a modern shopping destination, providing customers with everything they need to live superb.