
Redefining a rugby club as a cultural force
About this project
As Saracens marked 150 years of rugby excellence, the club needed more than a refresh. The challenge was to honour a storied past while shaping a future that moves beyond sport. Rooted in discipline, hard work, honesty, and humility, the new identity captures what Saracens stand for while redefining what they can become. From a rugby club to a cultural and global force, the brand unites generations through a shared spirit and pride in the city they call home. A bold new identity for Saracens, the original club of North London.

A golf brand that knows how to have a good time
About this project
Good Time Golfin is a golf park just outside London with a simple mission: make the game more fun and more welcoming. Formerly Hounslow Golf Park, the rebrand opens the doors wider — with a new name, tone, and visual identity built for good times. From gamified driving bays to adventure golf and drinks on tap, this is golf without the old-school rules. We created a bold, expressive brand full of energy and personality — with playful type, bright colours, and a voice that talks like a mate, not a member.

A brand built around coffee and community
About this project
Plato is more than great coffee — it’s a space where communities connect. With over 58 stores across South Africa, its customers range from students to engineers to fashion lovers, all united by a love of good coffee and conversation. We worked with founder Stephan Bredell and lead designer Thomas Pepler to bring that story to life — shaping a friendly, engaging brand voice and a refreshed visual system designed to grow with the business.
North in a nutshell
From blank slate to brand refresh, North is a Virtual Creative Agency built to flex — and slot in where you need us most.
Why working with North works for you
We don’t follow trends.
+
We move with intent.
+
We keep it sharp and simple.
+