The Ready Set.


The Ready Set.

The Ready Set.

Designing an ocean-friendly brand for the niche community of divers and snorkelers.

Designing an ocean-friendly brand for the niche community of divers and snorkelers.

Designing an ocean-friendly brand for the niche community of divers and snorkelers.


Divehack is a product brand that creates seastainable sealutions for scuba divers and snorkelers, like their sub-aquatic kit, The Ready Set, which includes items like reef-safe sunscreen; a cleanup bag; pointer stick; waterproof, biodegradable bandaids; and scuba technique refresher cards.
The company works by the principle ‘no harm to humans, animals and nature’ and donates 5%
of its profits to organising beach cleanups.


Divehack is a product brand that creates seastainable sealutions for scuba divers and snorkelers, like their sub-aquatic kit, The Ready Set, which includes items like reef-safe sunscreen; a cleanup bag; pointer stick; waterproof, biodegradable bandaids; and scuba technique refresher cards.
The company works by the principle ‘no harm to humans, animals and nature’ and donates 5% of its profits to organising beach cleanups.


Divehack is a product brand that creates seastainable sealutions for scuba divers and snorkelers, like their sub-aquatic kit, The Ready Set, which includes items like reef-safe sunscreen; a cleanup bag; pointer stick; waterproof, biodegradable bandaids; and scuba technique refresher cards. The company works by the principle ‘no harm to humans, animals and nature’ and donates 5%
of its profits to organising beach cleanups.


Divehack is a product brand that creates seastainable sealutions for scuba divers and snorkelers, like their sub-aquatic kit, The Ready Set, which includes items like reef-safe sunscreen; a cleanup bag; pointer stick; waterproof, biodegradable bandaids; and scuba technique refresher cards.
The company works by the principle ‘no harm to humans, animals and nature’ and donates 5% of its profits to organising beach cleanups.

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Within The Ready Set — which is both the name of Divehack’s signature kit and the Brand Platform — there lies a feeling of propulsion and opportunity. When someone is ready and set, they are prepared. This creates an immediate feeling of confidence in the product.  Over and above that, it gives permission for someone to be a part of a tribe — a ‘set’ — irrespective of their diving experience. The product itself is a set of all of the necessities divers might not remember or store in one place. Until now.

The half-circle icon that forms the D in the word and logomark serves as a dynamic expression of motion, notably downwards.
It also has an aquatic feel given the dorsal fin shape and creates a powerfully ownable mark which forms the basis of not only the brand name but also lends itself to pattern application.

Within The Ready Set — which is both the name of Divehack’s signature kit and the Brand Platform — there lies a feeling of propulsion and opportunity. When someone is ready and set, they are prepared. This creates an immediate feeling of confidence in the product.  Over and above that, it gives permission for someone to be a part of a tribe — a ‘set’ — irrespective of their diving experience. The product itself is a set of all of the necessities divers might not remember or store in one place. Until now.

The half-circle icon that forms the D in the word and logomark serves as a dynamic expression of motion, notably downwards. It also has an aquatic feel given the dorsal fin shape and creates a powerfully ownable mark which forms the basis of not only the brand name but also lends itself to pattern application.

Within The Ready Set — which is both the name of Divehack’s signature kit and the Brand Platform — there lies a feeling of propulsion and opportunity. When someone is ready and set, they are prepared.
This creates an immediate feeling of confidence in the product. Over and above that, it gives permission for someone to be a part of a tribe — a ‘set’ — irrespective of their diving experience.
The product itself is a set of all of the necessities divers might not remember or store in one place. Until now.

The half-circle icon that forms the D in the word and logomark serves as a dynamic expression of motion, notably downwards. It also has an aquatic feel given the dorsal fin shape and creates a powerfully ownable mark which forms the basis of not only the brand name but also lends itself to pattern application.

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Studio 042
21 Pepper Street 

Cape Town 
hello@northvca.com

Studio 042
21 Pepper Street 

Cape Town 
hello@northvca.com

Studio 042
21 Pepper Street 

Cape Town 
hello@northvca.com

Studio 042
21 Pepper Street 

Cape Town 
Email us

Studio 042
21 Pepper Street 

Cape Town 
Email us